Advertising is necessary to business in order to promoting their product or service to consumer. No matter how great its your product or service, without advertising your consumer doesn't know how to find it and how the products going to get to the consumer. In a short time, your business will not successful.
Advertising using media as a medium to create attention among the consumer by advertise the product or service such as television, radio, newspaper, magazine, billboard and etc. It can be categorized as a promotional strategy that will help to sustain the business in the market. Other than that, message is delivered to consumer using through appropriate medium.