Sunday, 17 March 2013

Assignment #2 Creative Idol

Looks like Malaysia has lost a talented person and its so hard to grasp the fact she has gone. She has inspired many people including ME. Her creative and brilliant idea you can feel when watch her TV commercials and films, sometimes will bring tears to your eyes. She is the late YASMIN AHMAD.  

In the golden era of Yasmin Ahmad she is a film director, scriptwriter and executive creative director at ad agency, Leo Burnett Kuala Lumpur. Born in Kampung Bukit Treh, Muar, Johor on 7th of January 1958. She graduated in Arts majoring politics and psychology from Newcastle University in England. Yasmin Ahmad began her career in advertising as a copywriter at Ogilvy & Mather before she moved to Leo Burnett in 1993.

Her TV commercials and films are well known in Malaysia. Her sentimental TV commercial for Petronas that deliver universal message of love and compassion by homour sometimes pathos. While her films focus on romance between different ethnic and religion, touching on issues of parental abandonment, gender discrimination and etc. Her creative works have won awards in international and Malaysia.

To me, she inspired me through her creative work and brilliant idea to produce a masterpiece. She also proved to everyone that love and joy is what we need to make the best visual in the making an advertisement. Other that that, she also reminded us the little things that we take for granted. In her own unique way, she taught us what is love, respect and unity.

"I am optimistic and sentimental to the point of being annoying" - Yasmin Ahmad

To me, you are one star given by God to spread good work. No words can describe how magnificent is your work. I hope one day Insha Allah, I can be a creative director like Yasmin Ahmad. 
Rest in peace, Yasmin Ahmad. You will be missed.

"Remove arrogance, remove self-importance. Step back. Be no body so that you can be part of something much much bigger" - Yasmin Ahmad

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